Agenda

April 3, 2016

08:15: Registration and Breakfast

09:00: The Loser Experience / Idan Barkai

They say the first presentation sets the tone for the entire day. You don’t want to miss this! Israeli comedian Idan Barkai, takes a look on using, experiencing and design.

09:10: Opening Remarks / Avi Itzkovitch

Opening remarks by UX salon founder, Avi Itzkovitch.

09:20: The Age of Humanized Technology / Roey Tzezana

The world becomes more connected by leaps and bounds, with artificial intelligence making sense in all of the big data surrounding us. As humans we control the technology, but as things move forward we see technology that shapes humans back in its turn. How can we control such technologies, and how will they control and shape our lives?

09:50: Salon Discussion: Will Technological Evolution Be Good Or Bad For Humanity?

Many futurist speculate that the evolution caused by technology will not be a positive event for the majority of humanity. We as designers take an active role in creating the future, must we see ourself responsible to make it a positive future?

10:00: Just Enough Research / Erika Hall

Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Research is the key to grounding ideas in reality and improving the odds of success, but research can be a very scary word. It may sound like money you don’t have, time you can’t spare, and expertise you have to seek.

Erika Hall presents practical, effective, efficient techniques that work within any design and development process to give you invaluable insight into your users and what they need and value. Not only will you reduce the risk of a wrong guess, you’ll also uncover new opportunities for innovation.

10:30: Salon Discussion: Researching me, myself and I

Many startups develop product to solve their own needs. How do you research when you are both the designer and the user?

10:40: Coffee Break (30 minutes)

A short networking break.

11:10: “First Time User Expereince” (Because There is no 2nd Chance) / Shai Wolkomir

As the mobile industry grows, we learn that downloads are not the ultimate goal, but merely part of the process. Instead, building strong relationships with users should be the focus. App publishers are painfully aware of the statistics showing that approximately 80% of users abandon newly downloaded apps within the first three days, simply for failing to understand the product’s value and functionality. Along this talk we would discuss how user experience, personalization, technology and flexibility mix and match into a unique environment where publishers gain back the control, which they lost along the way.

11:40: Salon Discussion: Bad experience or bad product?

As many managers get obsessed about optimising metrics such as engagement and activation, they sometimes neglect to see that the reasons users leave goes beyond good or bad design.

11:50: Put A Ring On It: The 5 Step Plan to ‘Marry’ Your User / Dori Adar

— 20 Minutes Lightning talk
What are the games or applications you use on a daily basis? Did you ever consider how you fall in love with these games or apps? In this presentation Dori Adar shows the steps users go through before falling in love. You will learn a clever perspective on product design that highlights how to get your users engaged to be married with your apps.

12:10: Working in Context: Rapid Animated Prototyping / Nir Kosover

— 20 Minutes Lightning talk
Great products are all about a needed value and an appealing coherent story. We use prototypes to get a glimpse into that story, trying to bridge the context gap between ourselves and our users. Nir will present rapid animated prototyping as a way of working in context and creating those great coherent products.

12:30: Salon Discussion: Engagement or addiction?

As designers tasked with making our products more engaging, are we responsible getting people addicted to more wasted screen time?

12:40: Lunch Break (70 Min)

Boost your brainpower with a healthy meal. Vegan option available.

13:50: Designing Choice / Adrian Zumbrunnen

Can good design turn people into better citizens? In this talk we’ll discuss how design can drive behavior, the responsibilities of our craft, and explore a few rules we can use to nudge people in our desired direction

14:20: Salon Discussion: Free choice or brain hacks

If design is driving (and manipulating) behaviour and choice, are people really free to do what they want or what we want.

14:30: Product Innovation Through a Gender Lens / Anat Katz-Arotchas

— 15 Minutes Lightning talk
Women control almost 80% of the consumer market, and yet tech products are often very stereotypical and biased towards men’s needs and expectations. Why is it so? How can we change that? and what’s the potential of better incorporating women’s perspective in our product design processes?

14:45 Sound in Product Design / Will Littlejohn

Sound is everywhere! It’s an integral part of our everyday experience, so why aren’t more designers thinking about sound as a design element? If designed carefully, sound can bring new depth to products and influence how people feel about their experiences when using them.

In this talk, we’ll explore the wonderful world of sound design for products, and how to use these designs effectively. We’ll also talk about Facebook Messenger, how sound is incorporated in the product, and why it’s so successful as part of the overall design.

15:20: Salon Discussion: The sound design process

Discussing the inspirations, process and research designing sound

15:30: Networking & Refreshments Break (30 minutes)

Delicious cakes and coffee

16:00: This is the golden age of design! …and we’re screwed / Mike Monteiro

Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn’t that great?

Except where in the world are we going to find a thousand designers? And how good can we expect a thousand of anything to be? And how in the world do you incorporate them into your company?

16:45: Salon Discussion: Starting out with a mentor VS stating out on your own

As many designers are being plucked straight from school into solo positions in startups and tech companies, can they succeed on their own?

19:30: Wix Cocktail Party

Join us for additional dose of UX inspiration on Cocktails at Wix.  Meet us at the Wix Roof to mingle with fellow attendees and speakers.  Registration requires a Passcode that will be sent to all conference attendees

April 4, 2015 - 3 Parallel Workshops

Design is a Job: A full-day Master Class with Mike Monteiro

Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, you’ll learn why navigating the business of design is just as important as the craft of it. Cultivated from his own experience, Mike packs this full-day master class with knowledge you can’t afford not to know.

Sketching interfaces: A full-day workshop with Eva-Lotta Lamm

Sketching is a core skill and tool of any designer. In this workshop, we will take a closer look at when and how to use sketching in the design process, how to make your sketches communicate more clearly and efficiently and how to run a collaborative sketching session with a group of people.

Strategic Design: A full-day workshop with Tzachi Toledo

Traditionally, strategy and design have been practiced separately, with a fully developed strategy informing the design. This outdated approach to solving challenges often results in poor solutions rather than meaningful design. In this workshop, participants will learn how Strategic design, a structured way of thought, can be applied to find the magic at the intersection of strategy and design.