Erika is the co-founder and Director of Strategy at Mule Design and the author of Just Enough Research (A Book Apart, 2014). She is adept at helping clients articulate their goals and frame their problems to ensure successful design solutions, and encourages everyone to embrace the sure power of the clarifying question. In her spare time, she fights empty and political business jargon at Unsuck It.
Author of Just Enough Research
A cookbook of research methods
Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.