Strategic Design

A full-day workshop with Tzachi Toledo (Designit) - April 4, 2016

Traditionally, strategy and design have been practiced separately, with a fully developed strategy informing the design. This outdated approach to solving challenges often results in poor solutions rather than meaningful design.

In this workshop, participants will learn how Strategic design, a structured way of thought, can be applied to find the magic at the intersection of strategy and design.

Drawing from business strategy, user experience design and service design, participants will try out the design methods that Designit uses in projects each and every day to help leading companies tackle their most elaborate challenges.

Participants will learn practical and proven methodologies from the discipline of Strategic design and apply them to come up with innovative solutions to a well known, yet never solved problem.

Participants will work in facilitated groups and experience first hand the following methodologies:

Service Design
Challenge Mapping
Empathy Mapping
Working with Personas
User Journeys
Ideation
Prioritization
Rapid Prototyping

Who should attend

Wether you are a designer, a product manager or a plumber, the tools taught in this workshop will help you structure your thought and leverage a design-driven mindset to solve any challenge.

Location: Eretz Israel Museum – April 4, 2016 / 9:00-17:00.

Tzachi Toledo is a Strategy Consultant at Designit, a global strategic design firm. With 12 offices worldwide and 350+ designers and strategists, they help businesses tap into the opportunities of the digital age by creating magical experiences at the intersection of design and technology. Tzachi holds an MBA from INSEAD as well as a B.A. from the University of Tel Aviv. Working with global projects across multiple industries, he applies strategic design methodologies to create value for clients such as Visa, Novartis and others, helping them innovate their practices. He is a frequent speaker at international events and conferences as well as a guest lecturer at universities.

On the similarity between the disciplines he commented “Architecture, Urban Planning and Strategy share many qualities, but at the end of the day it’s all about creating a positive impact by understanding human behavior and being able to influence it”.